THE MARK offers tailored marketing consultation services for organizations of all sizes - from start-ups to established companies that are looking to make the shift from traditional to digital marketing.  Together, we will identify market opportunities, develop sustainable strategies and create scalable processes that allow you to achieve your vision.  Whether you are short on resources, time or expertise, THE MARK will create a customized marketing strategy, implementation tactics and measures of success that produce results.  

Branding

A clearly defined brand establishes both the identity and the value of your organization. Importantly, it differentiates your organization from the competition.  Ensuring consistency across messaging and imagery is essential and THE MARK can establish style guidelines with your specific goals and priorities in mind. 

Advertising

Whether you are interested in running pay-per-click advertisements on Google, retargeting, or placing a display advertisement on a third party website, online promotion is an extremely effective means of amplifying everything that you do.    

Website Optimization

From keyword research, competitor comparisons and the development of a search engine optimization strategy, THE MARK will conduct a full audit of your website to suggest actionable changes that will increase visitor volume and conversions.  No website?  No problem.  THE MARK can guide you through every stage of creating an online presence.  

Marketing Automation

Email campaigns are just the tip of the iceberg.  Leveraging a suitable marketing automation platform allows you to manage, measure, customize and optimize the customer experience across multiple online channels and through all stages of the funnel.  

Social Media

Being able to interact with your customers and prospective customers using a real-time platform is invaluable.  Not only does social media increase brand awareness, regularly engaging with your followers can also increase lead generation, search rankings and website traffic.

Public Relations

From raising brand awareness, to attracting new employees, PR can be an extremely effective way to grow your business, supplement advertising efforts and increase your search engine ranking. Media coverage lends your brand credibility among customers and it also can lead to new partnerships and investor interest.